Amazon to roll out ads on Prime Video in 2024 ...Middle East

Amazon Prime Video will next year join streaming rivals in rolling out ads and introducing a higher-priced ad-free tier, as the industry grapples with a slowdown in subscriber growth since the pandemic. The U.S. tech giant said on Friday ads will be introduced in the U.S., the UK, Germany and Canada in early 2024, followed by France, Italy, Spain, Mexico and Australia later in the year. Amazon’s ad-free tier will cost another $2.99 per month in the U.S., where a Prime subscription currently costs $14.99 per month, or $139 per year. Pricing for other countries will be shared later, the company said. Netflix and Walt Disney have also rolled out similar measures, hoping a jump in ad revenue

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