Allbirds finalises distribution deals for Canada, South Korea ...Middle East

U.S. footwear firm Allbirds has finalised agreements with distributor partners in Canada and South Korea, as the sustainable brand shifts from a direct go-to-market model to third-party distribution, as part of its international growth. Allbirds The San Francisco-based company said has appointed In-Sport Fashions as its exclusive Canadian distributor, while EFG Corporation has been appointed exclusive distributor in South Korea. The company said it is continuing to explore distribution opportunities in other international geographies. “We are pleased to be delivering another material proof point under our strategic transformation plan,” said Annie Mitchell, chief financial officer of All

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