Leaders from Mattel, YouTube, Universal Pictures, Google, Amazon and more gathered at Variety’s Entertainment and Technology summit, presented by City National Bank, to breakdown the future of marketing in the entertainment space. Panels included conversations with the leading experts on artificial intelligence, fan-focused growth on social media platforms such as YouTube and TikTok and the massive future of online gaming. Here are a few of the key takeaways from a day of lively discourse. ‘Barbie’ Won’t Be Mattel’s Last Toy Turned Blockbuster Andrew Wallenstein, President and Chief Media Analyst, Variety Intelligence Platform, and Ynon Kreiz, Chairman and CEO, Mattel speak on
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