One of the hot topics at the recent World Football Summit was fan engagement. As well as keeping current club fans interested, multiple panels discussed how to engage new fans worldwide and the younger generation of digital natives. I sat in on two panels, ‘Fan Engagement and Evolving Paradigms’ and ‘The Young and Free: Engaging What Comes Next,’ to find out what some of the football industry’s heavyweights have to say about these issues. Some common issues and themes throughout the panels After listening to both panels, it became apparent that some common threads ran through them. All clubs, wherever they are based, realize they have a global presence and that many of their fans will neve
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