Pixalate Q2 2023 Ad Fraud Benchmarks for Web Traffic: North America Reports Highest Desktop Invalid Traffic Rate at 13%, Followed by Asia-Pacific ...Middle East

New research shows 12% Global Invalid Traffic (IVT) rates on desktop compared to 8.5% for mobile browsers. LONDON, Sept. 21, 2023 /PRNewswire/ -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today...

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