Fashion meets flavor: Max Mara’s bakery collaboration inspired by China’s ‘Maillard style’ ...Middle East

Overview: In a fusion of fashion and flavor, Max Mara has partnered with upscale South Korean bakery brand Butterful & Creamorous (known as B&C) in Shanghai to co-create a collection of pastries and drinks. Drawing inspiration from Max Mara’s distinctive Italian style, the products include oversized buttery croissants, caramel lattes, and a quartet of petite cream-filled croissants.  Launched on September 15, the collaboration goes beyond the victuals – it includes the transformation of B&C’s logo. Its “&” symbol, featured on the brand’s green paper bags, was changed to Max Mara’s signature camel hue, and stickers and other peripheral products are available, enhancing both the allure of the

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