Hamleys, the world’s oldest toy retailer and a beloved British icon, has inaugurated its very first exclusive retail store in Italy with franchisee Giochi Preziosi S.P.A. Giochi Preziosi is a prominent player in Italy’s toy manufacturing and distribution industry and under the terms of the franchise agreement, has secured the exclusive rights to operate Hamleys stores throughout Italy, paving the way for flagship Hamleys locations in Italy’s most iconic cities. The store is situated in the heart of Milan at the renowned Corso Vittorio Emanuele II, a well-known bustling thoroughfare adjacent to the historic cathedrals of Piazza del Duomo and Piazza San Babila. The opening will soon be foll
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