23 PR (or Twnty Three) expands its presence in the United States with the appointment of James Rainis as head of U.S. public relations, Billboard can exclusively reveal. The independent comms and artist management firm recruits Rainis from Shore Fire Media, where he worked on campaigns for the likes of Bruce Springsteen, Bon Iver, Ghostface Killah, Oneohtrix Point Never, and PJ Morton, over a nine-year stint. Founded in 2014 by Melody Forghani, 23 PR is based in Sydney, Australia and represents a diverse roster of talent, including RAYE, Little Simz, Obongjayar, KAYTRAMINÉ, Caroline Polachek, Skepta, and Joji.
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