Some call it the season of “joyous rains,” and it is against this verdant background that Indian hoteliers are looking to increase occupancy with attractive packages during monsoon season, targeting domestic travelers in this country of more than 1.4 billion. Monsoon rains from June to September in the states of Kerala and Goa and from July to September in the rest of the country are heralded by many, coming after the sapping heat of summer. Hoteliers traditionally have not shared in that elation, as the monsoon season can mean a drought for hotel occupancy, but India’s hotel industry is looking to change that, starting with marketing the cooling and air-cleaning advantages of the heavy ra
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