Amazon can’t make the whole world shop on Amazon. But, it will try to be the retail infrastructure even when shopping happens elsewhere. Yesterday, it introduced Supply Chain by Amazon, a collection of existing physical and online services and some new changes. It’s an end-to-end solution that handles the product’s journey from when it leaves the manufacturer to when the shopper receives it. The most significant change is opening it up to power non-Amazon sales channels. Previously, its logistics and fulfillment services predominantly served Amazon sellers to sell on Amazon. Supply Chain by Amazon consists of three layers. First, services to import goods from factories and local supplier
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