Ji Cheng fragrance, Adidas x NoTitle and more: China collabs of the week ...Middle East

Turning your attention away from fashion month for a moment, this week’s brand collaborations in China demonstrate how businesses can effectively connect with the mainland’s rising consumer demographic: Gen Z. Adidas Originals has teamed up with Shanghai-based creative agency NoTitle on a clothing capsule including Samba sneakers, while Arch by Roaringwild has released a collection with Armpal, maker of 3D wooden games. In other news, founded in 2002, Chinese designer label Ji Cheng has joined forces with French fragrance brand Le Sylphe as an extension of the Spring 2024 collection.Check out below for our verdict on these releases, and subscribe here to receive this news via the Collabs & D

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