Facebook clearly dominates social media. But showing how and what Facebook monopolises is tricky, especially if you’re a regulator pursuing antitrust action against the company. The Roadmap for an Antitrust Case Against Facebook published by the Omidyar Network in June begins to make this case in the US. But more is needed. Properly defining the market Facebook dominates will be critical to the success of any federal effort to rein in the excessive power Facebook has over civic life and online display advertising. It should also help the public better understand why such a popular and useful website is being singled out. Clear definition of markets dominated by digital giants will also stre
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