Firehouse Subs and Apparel Group to open more than 100 restaurants over the next 10 years across UAE and Oman Zug, Switzerland, September 11, 2023 – Today, the Firehouse Subs® brand and the Apparel Group are excited to announce new plans to develop and open more than 100 Firehouse Subs restaurants across UAE and Oman in the next decade as part of an exclusive agreement. Firehouse Subs was founded in Jacksonville, Florida in 1994 by two brothers and former firefighters. The founders brought the culture of the US firehouse to their food and guest experience. Now, in partnership with the esteemed Apparel Group, Firehouse Subs is set to elevate this experience even further on an
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