Adidas’ new digital artist residency, plus Mercedes-Benz’s latest NFT drop crashes servers ...Middle East

Adidas is kicking off the month with a bang. Often hailed as the ‘January of fashion,’ September is already shaping up to be a standout period of Web3 activity thanks to the sportswear behemoth’s latest initiative, which sees the brand launch its debut digital residency program.  In other news, Mercedes-Benz continues to extend its indomitable presence into Web3. The automaker has been deploying non-fungible tokens (NFT) as long-term community passes over ephemeral marketing maneuvers under its blockchain-based digital studio NXT, but its latest drop brought to light teething problems that still afflict this burgeoning landscape.  Adidas announced the launch of its new Web3 digital artist re

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