Birkenstock’s billion-dollar bet to go public ...Middle East

As a youngster in the 1980s, I eagerly awaited the summer season, when our unglamorous resort town in eastern Greece would be inundated by hordes of tourists clad in Birkenstocks. The Germans would always pair them with a pair of white socks, while the French would go sockless.  In a country where you don’t even...

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