A Massachusetts teen's death after reportedly consuming a single spicy tortilla chip at the center of a social media challenge is raising alarm.
New York Timesopens in a new tab or window that one of the last things her son ate was a Paqui brand chip from a coffin-shaped container with a label that read "One Chip Challenge" and "Inside: One Extremely Hot Chip."
OneChipChallenge. However, the company has now pulled the product as officials investigateopens in a new tab or window the boy's death. A notice posted on Paqui's siteopens in a new tab or window reads that the chips have "clear and prominent labeling" warning that the chips are for adults only and not for children, but that there's been "an increase in teens and other individuals not heeding these warnings."
The state medical examiner’s office said it will likely take weeks before Wolobah’s cause of death is determined. But the chip’s manufacturer, Paqui, asked retailers to stop selling the product.
People have been weighing in about their own experiences with the chip, which costs roughly $10 and comes individually wrapped in foil in a coffin-shaped box that warns, among other things, that it is made for the “vengeful pleasure of intense heat and pain,” is intended for adults and should be kept out of the reach of children.
Carolina Reaper and the Naga Viper, two of the hottest peppers in the world. The label on the coffin-shaped box dares customers to eat the chip, wait as long as possible without drinking or eating anything else, and record their reactions on social media.
Marketing for the company had dared people to eat the chip, post a picture after their tongues turned blue and then wait as long as possible to relieve the burn with water or other food,. Variations of the challenge had been ongoing since 2016.
A Paqui spokesperson said in a statement on Thursday that the company was “deeply saddened by the death of Harris Wolobah and express our condolences to the family,” NBC News reported.
Those who eat the chip should seek medical attention if having difficulty breathing, fainting or experiencing extended nausea, the packaging warns.
The packaging also gave warnings about touching the chip and washing your hands afterwards.
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