By Rieva Lesonsky The first step in digital transformation is to define a shared vision. getty At this point, most small business owners know that digital transformation is necessary for their businesses to survive in today’s continuously disruptive times. And yet, according to David Rogers, a professor at Columbia University and the author of The Digital Transformation Roadmap (available in September), 70% of digital transformation efforts fail. He says that’s because “companies view these efforts as technology problems rather than the organizational challenges they truly are.” But entrepreneurs can’t let those dreary stats stop them. And don’t assume that failure is a given for your sma
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