Marianna Hewitt, Photo Credit: Marianna Hewitt, Courtesy of Summer Fridays and Erewhon Photo Credit: Marianna Hewitt, Courtesy of Summer Fridays and Erewhon If you’ve noticed a proliferation of beauty and lifestyle brands creating smoothies — and going viral — then join the club. While smoothie collabs are an entire product category on their own, brands have long been partnering with iconic foods to create limited-edition signature flavors and products. Pairing a food and beverage companies with a celebrity, or a fashion, beauty or lifestyle brand can be a successful way to tap into a whole new audience and ignite some buzz. When it comes to predicting the formula for a viral drink, the e
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