Luckin Coffee x Kweichow Moutai collaboration making a splash ...Middle East

What Happened: Many young Chinese people are tasting their first cup of luxury liquor — Kweichow Moutai — at domestic café chain Luckin Coffee.  The two beverage giants partnered up to co-create a new flavor of latte, Moutai Latte (酱香拿铁), which was released today. The collaboration was an instant hit, with long queues forming outside the 10,000-plus Luckin coffee shops distributed across China, and several related hashtags topping Weibo’s Hot List, each with over 100 million views. For instance, the Luckin Coffee Real Moutai (瑞幸 真茅台) hashtag has amassed over 120 million views on Weibo to date. According to the official online release, ‘Moutai Latte’ is made with a liquor-flavored milk that c

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