HOUSEHOLD NAMES The brands that stand out. —BRAND FINANCE TABLES What makes a brand valuable? What makes it stand out among the millions of food and beverage (F&B) brands battling for the consumer’s attention? For 2023, Coca-Cola retained its top position as the world’s most valuable and strongest nonalcoholic beverage brand, based on the ranking made by Brand Finance, a leading global brand valuation consultancy. Valued at $33.5 billion, Coca-Cola continues to reign supreme, thanks to its global familiarity and reputation. For the food brand category, Brand Finance says Nestlé continued to savor success as the world’s most valuable brand. Its value went up by 8 percent to $22.4 billio
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