The South Africa summit showed how the non-Western bloc will evolve over the coming years Speaking at the end of the BRICS summit in Johannesburg, last week, Russian Foreign Minister Sergey Lavrov reassured those wondering what the acronym would sound like after the addition of six new letters: "Everyone is in favour of keeping the name the same, it has already become a brand". Whether he knew it or not, the diplomat had made the important point. The brand has taken on a life of its own, even though as an entity it no longer exists. It has given way to a new form. Continuing the metaphorical theme, we can say that
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