A closer look at NBA star James Harden’s China livestream success. Is it replicable? ...Middle East

Ten thousand bottles in five seconds. It’s an impressive number that would leave any seller in disbelief and doing a celebratory cartwheel on camera.  That is, if they’re not accustomed to Chinese livestreaming. On August 15, NBA star James Harden went live on Douyin with Chinese social media influencer Crazy Little Brother Yang to promote his personal wine brand, J-Harden Wines. Harden told viewers that he normally sells a few cases in a day — he was stunned when all 10,000 bottles sold out in seconds. “No way!” Harden shouted as he rushed over to the computer to double check the numbers. James Harden is having the time of his life in China ???????? sold 10,000 bottle of wine in 5 secs pic.twitt

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