Warner Music Canada, India Launch ‘Gamechanger’ Joint Venture 91 NORTH RECORDS ...Middle East

Warner Music’s affiliates in Canada and India are teaming up for 91 NORTH RECORDS, a joint venture with the aim of identifying and launching artists of South Asian heritage. Said to be a first-of-its-kind JV, the new entity is guided by celebrated artist and producer Ikwinder “Ikky” Singh, who has chalked up more than two billion combined streams with such songs as Shubh’s “Baller”, Diljit Dosanjh’s “Chauffeur” and Sidhu Moose Wala’s “Bambiha Bole”.  Ikky, who launched his own label, 4N Records, in partnership with Warner Music and Coalition Music in 2021, serves as creative director for 91 NORTH RECORDS. The

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