A tale of two cities: What divides middle-class consumer values in China? ...Middle East

What Happened: A new study published in Chinese by the Boston Consulting Group (BCG) reveals how the stark differences in China’s urban economic landscape shape middle-class consumer behavior across three factors: life philosophy, consumption patterns and values. The report, based on a survey of middle class consumers, categorizes China’s urban centers as ‘emergent’ versus ‘traditional’ industrial cities. In emerging cities like Shenzhen, marked by rapid technological change and fast-paced lifestyles, consumers prioritize efficiency and seek immersive experiences, while the slower pace in traditionally industrial cities like Qingdao and Kunming leads to a preference for rituals and familiari

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