South Africa: Incentives Seem to Work in Private Healthcare, Why Not in Public? ...Middle East

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[spotlight] Doing 'the right thing' for one's health, be it eating well, exercising, or going for an annual HIV test or blood pressure check, is easier said than done. One way to nudge people to make these 'right' decisions is to offer rewards or incentives. Discovery Health Medical Scheme's Vitality programme is probably the best local example of such an incentive programme.

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