Virtual human livestreams are taking over China while NPC-style creators thrive globally ...Middle East

In 2023, the idea of virtual humans is nothing new. Lil Miquela, a virtual model created by a Los Angeles-based startup, has 3 million followers on Instagram and kissed Bella Hadid for a Calvin Klein campaign. Imma, the first virtual human in Japan, has partnered with brands like SK-II, Tommy Jeans and Fenty. The virtual human market is predicted to reach $440.3 billion by 2031, as reported by Allied Market Research.  They’re so influential, in fact, that in the West the trend has gone full-circle. Now, real human creators are emulating their virtual counterparts and ushering in the rise of the human “Non-Playable Character” (NPC).  NPC culture on TikTok On Western-facing platforms like Ti

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