As we anticipate the next wave of food trends emerging in 2024, we are seeing that consumers are concerned about sustainability and a mindful approach to eating and imbibing. The trend of low ABV and zero-proof cocktails will continue to rise in addition to ingredients with functional properties ranging from mushrooms to cannabinoids. Further, sustainability and sourcing locally remain at the forefront of both the industry and consumers’ minds which we believe will continue to evolve as operators implement advanced technologies and practices that reduce their carbon footprint in a more impactful way.
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