How Jay Chou, Blackpink, Roc Nation are using Web3 to orchestrate a new era of fan engagement ...Middle East

Music artists worldwide are going wild for Web3 tools as they increasingly connect with their followings via the usage of collectible non-fungible tokens (NFT), virtual meet and greets, and metaversal concerts.  With the global music industry revenue reaching $26.2 billion in 2022, according to the International Federation of the Phonographic Industry’s (IFPI) ‘Global Music Report 2023’, it’s no surprise the sector and swelling virtual world have become more intertwined.  Recommended ReadingHow Asia’s Idols Became A Gateway To The MetaverseBy Bethanie Ryder The online revolution is democratizing the music industry, as well as ushering in better royalty systems and direct relationships with f

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