Disney Sports And Streaming Gains Help Company’s Upfront Sales Return To Last Year’s Revenue And Volume Levels ...Middle East

Disney has wrapped up its 2023-24 upfront sales process, with gains in sports and streaming helping it return to 2022 revenue and volume levels. The media giant reported strong buyer interest in live events; addressable inventory across sports and entertainment, including Hulu and Disney+ ad tier; and programmatic and measurement offerings. The upfront as an […]

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