Paramount CEO Bob Bakish Says Streaming Bundling Will Increase, Possibly With Third Parties; Cites Evidence That Paramount+ Combo With Showtime Boosted Viewing ...Middle East

Paramount Global CEO Bob Bakish isn’t ruling out the possibility of the company teaming with other players in the media space to create a more viable streaming bundle. “We’ve been believers in bundling for a long time,” the exec said on the company’s second-quarter earnings call. “Bundling has been one of the tried-and-true methods of […]

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