The Saudi sovereign wealth fund on Sunday announced a new sports investment company designed to draw "major global events" to the kingdom, which has spent recent months luring top football stars. The company, SRJ Sports Investments, "will invest in acquiring and creating new sports events IP [intellectual property], commercial rights of popular and prominent sports competitions and hosting major global events in Saudi Arabia," the Public Investment Fund (PIF) said in a statement. It will "target businesses specialised in offering unique fan engagement activities and transformative sports technology across the industry, bolstering Saudi Arabia's position as one of the
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