Warner Bros. Discovery Overhauls U.S. Ad Sales Strategy, Structure ...Middle East

Warner Bros. Discovery, today announced a new strategy and structure for its advertising sales organization and leadership team under Jon Steinlauf, chief U.S. advertising sales officer. Big media has been carefully evaluating its advertising process and structure in an increasingly complex ad market, including a challenging upfront this year. There’s been cyclical ad softness for months, […]

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