Mattel Execs on Next Hollywood Moves: ‘Barney,’ ‘Polly Pocket’ and ‘Barbie’ Sequels (EXCLUSIVE) ...Middle East

After dominating the box office and breaking records with “Barbie,” Mattel has officially arrived in Hollywood. In 2018, after a tumultuous period of declining toy sales, Mattel brought in a new CEO, businessman Ynon Kreiz, who had a vision to turn the storied toy company into an IP-driven machine, essentially creating a Mattel cinematic universe. […]

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