Billboard is introducing a peer-voted award to run alongside its annual Latin Power Players list of the genres’ most influential executives. This new Latin Power Players’ Choice Award will honor the executive in the genre whose peers believe has had the greatest impact across the music business over the past year, from recording and publishing to managing and touring and beyond. Voting is open to all Billboard Pro members, both existing and new, with one vote per member. Billboard launched its first Players’ Choice Award with the Power 100 list earlier this year, followed by the Country Power Players’ Choice Award
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