Spotify is launching its Most Necessary Live series of live shows highlighting regional rap scenes and rappers in various cities across the U.S., Billboard can exclusively announce Monday (July 24). Serving as a physical extension of Spotify’s editorially curated Most Necessary playlist — dubbed as “the official voice of the next generation on Spotify” — Most Necessary Live celebrates some of the hottest emerging rappers featured on the playlist in real life and connects them with their top listeners through exclusive performances. Most Necessary Live kicks off Aug. 2 in Houston, Texas with DeeBaby, Monaleo, That
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