Beyond sunscreen: How sun protection became a global lifestyle ...Middle East

When Charlotte Chen Pienaar came to New York University for college in the early 2000s, she encountered an entirely different beauty culture from that of her native Hong Kong.  “My era was Paris Hilton. They were all baked to the core back then,” says Chen Pienaar, founder of sunscreen brand Everyday Humans. “I was like, ‘Oh my god, the Western standard of beauty is so different. Everybody thinks healthy is a tan.’”  But 20 years later, beauty standards — and subsequently, the beauty industry — have changed. Western consumers have largely eschewed the tanning beds popular at the turn of the millennium and instead are adopting some of the sun protection habits that have been commonplace in As

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