Penfolds launches new wine for Gen Z with creative partner Nigo ...Middle East

What Happened: On July 13, luxury winemaker Penfolds held a party in Hong Kong to celebrate the global launch of One by Penfolds. The event also introduced the brand’s first-ever creative partner, Japanese fashion designer and entrepreneur Nigo, who founded lifestyle brand Human Made and was artistic director of Kenzo. Billed as new and disruptive in the wine world, One by Penfolds is a range of wines celebrating “oneness” — a concept that embraces what makes us unique and different, but also the things that bring us together. Penfolds’ winemakers were inspired by, and have worked from, four renowned winemaking regions around the world — Australia, China, France, and the United States — to c

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