Mature Consumers Are an Overlooked Multi-Trillion-Dollar Opportunity ...Middle East

Consumers in the 50- to 70-Year-Old Segment Influence Their Younger Counterparts' Purchases to a Surprising Extent, Especially on Large-Ticket Items Such as Vehicles New BCG Report Details Why Companies Should Not Ignore Their Mature Consumers BOSTON, July 11, 2023 /PRNewswire/ -- Brands...

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