JioBharat phone is better placed to disrupt the market versus the original JioPhone launched in 2018, according to Emkay Global Financial Services. In a report, Emkay noted the new 4G-enabled phone is a more focused product, has a simpler value proposition, and has better distribution, and production planning. "We believe JioBharat can again transition over 100 mn subscribers if there are no supply chain or product-performance hiccups," said the Emkay report. Vodafone Idea and Airtel had 103 million and 111 million 2G subscribers, respectively, at end of 2022-23, and the shift of 40 per cent of 2G users to JioBharat may impact their India mobile revenue by 11 per cent and 8 per cent and impa
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