WhatsApp is considered to be the world's most popular messaging application. With its whopping 2 billion users located in more than 180 countries, the company has founded its reputation on the notion of building relations and connecting people, with a simple touch of a finger, wherever they are on the planet. In a recent and unusual move, representatives from WhatsApp tapped onto the shoulder of Moroccan-Belgian photographer Mous Lamrabat for artistic collaboration. Based in Ghent, where Lamrabat was raised, he's a rising star of contemporary photography. Lamrabat creates striking and eclectic portraiture, injected with elements of pop culture, humour, and kitsch. "
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