Tuesday morning’s surprise merger between the PGA Tour and the insurgent, Saudi Arabia-backed LIV Golf is both completely insane and completely unsurprising. It is, above all else, the result of profound cynicism—which is ultimately what makes it unsurprising. And yet, it is also insane because of just how cynical it is, even by the standards of professional golf, arguably the planet’s most cynical sport. The new combined entity essentially puts Saudi Arabia in charge of golf. Not the PGA—golf. The deal effectively combines the PGA, the European Tour, and LIV to form a new entity that the Saudi government will control. A year ago, the PGA was making the case—correctly, if cynically—that the
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