Max Life Insurance Co. Ltd. and Axis Bank, one of India’s largest private sector banks, celebrate the completion of thirteen years of Bancassurance partnership which has protected the financial future of its customers with a comprehensive suite of life insurance solutions. The partnership has since inception served more than 25 lac* customers with over INR 3,81,900 Cr.* worth of sum assured to cover their risks. The alliance aims to further strengthen its distribution network, leverage cutting-edge technology and offer differentiated products in the marketplace, as part of their long-term strategy. Mr. V. Viswanand, Deputy Managing Director, Max Life, said, “As our promoter and a successful
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