Ron DeSantis’s presidential launch was supposed to be a rebranding moment. Faltering in the polls in recent weeks, the Florida governor had lost much of the heir-to-Trumpism sheen he had earned during his tenure in the Florida statehouse. But if he once seemed like the future of the Republican Party, lately he’s just seemed, well, weird: Upon closer inspection—and put next to Donald Trump—he has been robotic, odd, and uncharismatic. But DeSantis’s campaign launch on Wednesday was supposed to turn the page on all that. Rather than the usual pageantry—a rally in a hometown, flanked by family, broadcast on Fox News during prime time—DeSantis’s team decided to take a big risk. They would take th
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