Decoding What it Takes to Build Successful Loyalty Programs ...Middle East

By Damien Pfirsch, Chief Commercial Officer, Agoda SINGAPORE, May 11, 2023 /PRNewswire/ -- In an environment where, according to a US based survey, (Statistia, 2022), consumers are enrolled in an average of 16.6 loyalty programs, how do brands build affinity and, well, loyalty? Consumers...

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