A Strategic Technology Innovation Communication Solution in the Lodging and Hospitality Industry ...Middle East

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Guest communication plays a key role in the hotel guest experience. It influences guest booking decisions, sets expectations prior to arrival, and ensures guests feel welcome and well taken care of during their stay. In recent years, however, customer communications have changed dramatically. The number of communication channels has expanded, with companies implementing an average of 3.5 new channels as a result of the pandemic. More consumers are choosing to interact with businesses on digital channels over in-person or the telephone.

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