A new research provides a first glimpse of what drives and motivates people to buy air-conditioners worldwide, through social media advertising data. The data, the researchers from Radboud University of The Netherlands said, is important to understand where air-conditioners are sold globally to limit their impact on our energy grids and climate. They have published their research in the journal One Earth. Sibel Eker, assistant professor of system dynamics at the university, said that the data that they looked at showed that globally, middle aged, highly educated, married, or cohabiting males, as well as parents of small children, tended to express more online interest in AC units. "Regions s
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