The concept of branding is central to the long-term foundational identity of products, corporations, interest groups, teams, celebrities and organizations. Traditionally, it took a decade to establish a positive image built on consumer trust and product satisfaction. However, in the social media era, branding growth or decline has accelerated (See Bud Light for a warp-speed unraveling.) Now consider the Republican brand for the 2024 presidential cycle. Voters' perceptions of what the party stands for are based on coverage or exposure to Republican officials who generate the most media attention. By that metric, the Grand Old Party’s modern brand is toxic to at least half the electorate
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