Is TikTok changing your taste in music? Inside the rise of #MusicAd influencers ...United Arab Emirates

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From ‘Heat Waves’ by Glass Animals to Lola Young’s ‘Don’t Hate Me’, songs and soundbites routinely go viral on TikTok. Some more organically than others. Lydia Spencer-Elliott explores the booming business of #MusicAd influencers paid to make songs go viral

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