Is TikTok changing your taste in music? Inside the rise of #MusicAd influencers ...United Arab Emirates

From ‘Heat Waves’ by Glass Animals to Lola Young’s ‘Don’t Hate Me’, songs and soundbites routinely go viral on TikTok. Some more organically than others. Lydia Spencer-Elliott explores the booming business of #MusicAd influencers paid to make songs go viral

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