The digital video revolution is just beginning for modern political campaigns ...Middle East

The 2024 election is already shaping up to be historic — and not because of the cast of candidates declaring their presidential bids. History will be made because of broader trends in American consumption, forever upended by the digital revolution. Long gone are the days when ABC, CBS and NBC dominated prime time viewership and a single ad on the “Big Three” consumed the strategies of campaign media buyers. Prime time is dead. Television itself may be in hospice. This year, U.S. adults will spend more time watching digital videos than traditional television channels for the first time ever. Viewership on platforms such as Netflix and YouTube consistently beats CNN, MSNBC, Fox News a

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