India lacks quality market research firms, says NR Narayana Murthy ...Middle East

Infosys co-founder NR Narayana Murthy on Thursday said India lacks quality market research firms, which leads to over-estimation of the opportunity by unicorns and eventually reporting of huge losses. "One of the lacunae in India at this point in time is that we do not have a company that specialises in quality market research," Murthy said. This leads to the entrepreneurs who have created unicorns to overestimate the market opportunity and investments in venture capital funds as well, he added. Companies spend much more than what they should because of this and then wake up to reverses in the business, Murthy said while speaking at an event organised by Symbiosis International here. "...the

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